Marketing Strategy Study On Flash Memory Chips Of Fudan Microelectronics Company

With the depth of information products into modern life,flash chips in electronic products have been widely used,Fudan Microelectronics Company earlier in the memory chip market operations of domestic enterprises in the business expansion process encountered many difficulties.The paper as a background,to carry out marketing strategy research Fudan Microelectronics flash memory chip products,hopes to explore such issues to promote the development of Fudan Microelectronics Flash memory products.This study in accordance with the external environment analysis-internal environment analysis-specific marketing strategy-supporting measures and risk control sequence,using the theory of marketing and management,and memory in the Greater China region external environment to do a full analysis,combined with Fudan Microelectronics Company's internal resources,combined with five force model,SWOT and 4P theoretical tools to analyze the future profit potential flash type and extent of competition in the industry as well as flash memory industry,introduced the basic situation of Fudan Microelectronics Company,described the decrease in gross profit,the lack of high-end enterprise distribution channels and many other issues in the face of market competition encountered.Get fit Fudan Microelectronics Company's marketing strategy to help out of the current predicament.Conclusions and Implications Institute This article is drawn:the face of a huge global market opportunities and flash memory business day more enhanced competitive market environment,the company should be based Fudan Microelectronics phase characteristics and trends of enterprise development,to develop targeted marketing strategies,use of price tools to improve pricing strategies,and channels can be optimized to find suitable Fudan Microelectronics Company's competitive advantage and business strategy flash memory products,so Fudan Microelectronics Company's Flash memory products to improve profitability and achieve sustained growth,it may outstanding achievements in the fierce market competition.