Research Of Marketing Strategy Of US Based OEMS For Korean Customers In Semiconductor Market In China

In this paper, one of the world’s leading semiconductor industry suppliers A company for the study, for which the Korean customers in China, various aspects of a comprehensive analysis, the use of a lot of marketing existing theoretical research results, such as the marketing mix theory product life cycle theory, competitive strategy theory, marketing environment analysis, methods of analysis, theory of target customers, combined with the actual market situation and on the classification, the classification of products to the customers to develop the best marketing mix, develop strategic plans, to achieve the company’s products to successfully enter the China market, Korean enterprises and gradually expand market share objectives.Firstly, it used the basic marketing management theory to analyze the situation and characteristics of the semiconductor industry in domestic and overseas, and using PEST method of semiconductor supplier-a US company’s marketing environment is analyzed; secondly, the application of theoretical ideas combined STP technologies, products and culture of the Korean companies tend to analyze target customers; third, in the analysis of a company marketing mix of internal and external evaluation of the situation and on the basis of the development of the a SWOT analysis for the Korean companies in China’s semiconductor the product marketing programs and strategies; Finally, the specific measures to implement marketing strategies to achieve the strategic objectives to improve the quality of service and market share.