| Zuozhiyi online mall is an Internet company that specializes in supplying left-handed products,services for left-handers,and customized and special left-handed products.Its customers are positioned in the left-handers and part of the explorers who want to develop their right brain.Under the trend of fast developments of all kinds of e-commerce platforms and the vertical-styled electronic malls,Zuozhiyi integrates production,development,design,agency,service,promotion,and builds a large database of left-handers,using the combination of online and offline O2 O model to solve the problems that the left-handers often encounter in their lives.It aims to enabling the left-handers to own and use suitable tools as the right-handers so as to improve the efficiency of their study,work and life.Currently,there are only a few of suppliers specializing in left-handed products in the domestic market,such as the self-built “813” left-handed shopping mall and some sellers in a small scale scattered on the platforms,like Taobao,Jingdong.The products fall roughly in two extremely different types.one type of them are mainly imported from the developed countries such as Germany,Japan,the UK.Their prices are too high for Chinese to afford.The other type of them are some primitive stationery manufactured by some unknown companies based on ordering.The prices of them are not so high.But the sales are stagnant because the quality of those products are coarse.It is estimated that there are 90 million of left-handers in China.So a huge market gap is yet to fill as a result of the severe imbalance between the supply and the demand.Nevertheless,there is no any professional brand company to provide services for this portion of customers so far.Zuozhiyi online mall is to provide products and services including learning series,life series,work series,customized products,BBS community service,as well as a large database for left-handers in China.It is going to set up an independent vertical-styled electronic shopping mall and incorporate the six modules into a platform.Aiming at different demands of customers,it is going to become a professional product and service supplier for left-handers,and establish the brand image step by step.The company's marketing can be divided into four modules: first of all,mass production and manufacturer agents are integrated with the means like cost-effective products,managing community BBS,gathering left-handers,online marketing and fine after-sale service to promoteleft-handed products.Secondly,group purechasing activities are held with big electric business platforms such as Taobao,Meituan,Nuomi,to facilitate sales.Thirdly,cooperative relationships are established between Zuozhiyi and primary and secondary schools,kindergartens,and early education institutions,to promote offline left-handed products and the brand,attracting the customers to the online mall to buy frequently.Fourthly,big left-hander fun contests are held to attract people's participation,and left-handed friend circles and brand commonness are formed in all regional areas to accelerate sales and earn profits.The founder,Yang Youhua,now a 2012 full-time MBA student of New Huadu Business School,has ever worked in several industries like insurance,building-materials and advertising.He has rich experience in frontline selling and trade promotion.Besides,he has participated in a number of brand promotion and design projects.He is also a left-hander.The co-founders includes Yu Xiaomin,He Jiangping and Deng Hui.The four founders are quite experienced in running business.They can complement each other in skill and advantage.So there is a high likelihood that the team will succeed in starting up the new company and make it profitable in a short term,if the risks from product imitation and competition are avoided,the sales are achieved as planned,and the costs are controlled effectively. |
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