Beijing Antiancheng Into Mechanical Equipment Co.,LTD Development Strategy Research

Seeds are the source of agricultural production "seed machinery" in the traditional and emerging high-tech industry plays a important role.Since China's reform and opening up,international seed industry giants to enter the Chinese market in succession,also for the domestic kind of machine the impact of the market,but also greatly speed up the development of the domestic kind of machine.The export of corn seed production equipment into China,Beijing Antiancheng mechanical equipment co.,LTD.,that is in this environment arises at the historic moment,the specialty is engaged in the import equipment of the export agent and Beijing Antiancheng a brand of machine research and development and production,since its establishment,has experienced the big development of seed industry and fierce competition,in recent years as the seed industry overcapacity,purge of seed industry company,kinds of machine of the company's survival competition especially brutal.Therefore,seeds as seed industry machinery industry affiliated industry,how to continue to develop in this industry?How to stable,long-term,better development?This needs us to formulate an effective,short-term solution to the company the status quo,long-term security strategy for the development of the company.In this paper,combining the strategic management theory and the specific situation of the company,the analysis of the company's internal conditions and external environment,to identify the company advantages and disadvantages,opportunities and threats,SWOT matrix,formulate the development strategy of the company.The full text is divided into eight chapters.The first chapter is introduction,introduces the research background of this paper,the research purpose and research significance.The second chapter introduction to the theory of strategy management,combining with the development of the theory of strategic management literature,this paper expounds the present situation of the development and research of strategic management.Third chapter is company overview the development process and present strategy,this paper mainly introduces the company's main business development strategy,development process,and use now.The fourth chapter is the analysis of the internal conditions and external environment,through the analysis of the company's internal advantage and external corn,cotton,wheat,rice seed industry environment and equipment situation analysis and portfolio analysis,SWOT matrix that can adjust the into other seed industry strategic decision.The forth chapter is company develop strategy principle,from four aspects to a general guidelines for the establishment of development strategy.The sixth chapter is overall goals for the future development of the company and related strategy,elaborates on the development strategy of the company's short-term goals and long-term goals and development strategies.Goals and strategies to bring out the best in each other,each other can't go wrong or crooked path.The seventh chapter is of the company's strategic implementation and control,discussed the significance of strategy implementation from four aspects,the pattern,the specific operation and how to control,only effective implementation and control can guarantee to achieve strategic goals.The eighth chapter is of the conclusion.