Research On Marketing Strategy Optimization Of Ju Sheng Energy Co.,Ltd.

With the continuous deepening of the coal industry supply side reforms,greatly reduced the coal production capacity,optimize the supply structure of the coal industry,the coal market demand is expected to rise,scientific and orderly,coal supply situation of green environmental protection is expected to appear soon.In this context,the huge energy company is now facing market competition,customer motivation,customer service,marketing and other issues,coal marketing has become a constraint to the development of the company's "ceiling"".Based on this,the huge energy company how to crack the production capacity of the background of the development of marketing difficulties,the company's marketing strategy is undoubtedly a new challenge.First of all,this paper describes the background,significance and methods of this study,reviews the research status at home and abroad,and illustrates the main contents of this study.This paper briefly introduces the relevant theories of marketing,and expounds in detail the two main aspects of the macro environment of the coal market and the micro environment of the energy company.Secondly,based on the status quo of JuSheng energy of coal marketing,it uses SWOT analysis method to analyze the main problems in JuSheng energy product strategy,pricing strategy,channel strategy,promotion strategy,marketing talent strategy.Finally,in view of the existing problems,combined with the actual situation of the company put forward targeted optimization design.First,this paper formulates specific implementation principles and objectives optimization scheme,and from product strategy,pricing strategy,channel strategy,promotion strategy and other aspects of the implementation of brand development strategy optimization;Second,the safeguard measures of optimization scheme are established from the company's cultural system construction,cost control,personnel building,science and technology development and risk control and other aspects.In the "supply side reform" environment,the actual situation of the coal industry and the actual datasun energy company based on a series of marketing optimization measures proposed,to is in the strategic adjustment of the datasun energy company,in order to meet the requirements of the national macroeconomic policy,for enterprise's healthy and sustainable development,will play an important guiding role,and improve the marketing strategy of enterprises in the same industry also has certain reference significance.