Research On Marketing Strategy Of L Communication Company Under 4G Competition

After many rounds of recombination and reform of the China's telecom industry, the monopoly of the telecom industry was ended, and a benign environment for competition is forming. With the rapid development of mobile Internet, the reinforcement in infrastructure of telecommunication and the emphasis on the marketing strategies, the telecommunication industry no longer purely focused on technology competition, but on the product and service for users, or the competition of diversified marketing strategies.L communication corporation, one of the three major telecom operators, has five high quality communication network, such as mobile, fixed network, data network,transmission network, and the Internet. Besides, its 3G and 4 G mobile networks are characterized by more technology-advanced, more widely used, faster in speed, more mature in industry chain, and international mainstream technical standards. Its majorbusiness covers mobile and fixed communications, broadband Internet, data communication, Internet access and all kinds of telecom value-added service. As the informatization has become increasingly important to the transformation of the development mode of our national economy, L communication aids theconstruction of"wisdomof China", and positively dedicates to the development of the informatization of our society and economy.Based on marketing theories and the SWOT analysis, this thesis conducts a comprehensive research on the market environment and operation status quo and existing problems of the L telecommunication corporation, includingrational suggestions to products, channels, services, implementation and promotion, and optimized strategies for improving product quality, optimizing the cooperation mode and providing customized products. In place or channel marketing, the company is supposed to assimilatethe online and offline channels to strengthen theexecution of product sales. The L communication company can improve the outstanding brand image, strengthen brand management, key areas of the target population oriented promotion enterprise brand influence. In terms of customer service, L company can enhance customer satisfaction by enhancing the overall service consciousness and process optimization. In sum, multiple countermeasures can make the L communication company gain a competitive advantage in Hubei province.