Research On The Competitiveness Of Ceramic Industry In Tangshan City

Since joining the WTO,China's ceramic industry has developed rapidly,The export of ceramic products increased year by year,China has become the world's largest ceramic exporter,the international competitiveness has shown a steady upward trend.As the north porcelain,Tangshan has a long ceramic culture,but in recent years,there are many problems in Tangshan's ceramic industry,Therefore,how to improve the competitiveness of ceramic industry,to make Tangshan's ceramic industry stand out in the regional competition is particularly important.On the basis of reviewing the theory of industrial competitiveness,this paper analyzes the development of Tangshan ceramic industry in the history,culture,product and production,market and industrial chain,use AHP to select the product competitiveness,production competitiveness,market competitiveness,culture and education competitiveness and external environment competitiveness of the five primary indicators and 21 secondary indicators,constructs the index evaluation system of ceramic industry competitiveness and carries on the inter-regional comparison.The results show that the market share,the proportion of ceramic exports to proportion of total exports,the number of well-known trademarks in China,the total profit value,full labor productivity and other indicators of the ceramic industry is important to enhance the competitiveness of the main impace.In the research with Jingdezhen and Chaozhou,Tangshan ceramic industry's overall competitiveness is the weakest.The current problems of Tangshan ceramic industry are mainly about low market share,product competitiveness is not strong,poor brand awareness,the structure of export product is unreasonable,environmental technology but off and so on.Finally,according to the evaluation results of ceramic industry competitiveness in Tangshan city,we give three recommendations including business,government and industry associations: enterprises should pay attention to enhance the value-added products and the creation to brand image,at the same time,do well in green production.The government should strengthen the planning and guidance,speed up the construction of qualified personnel to help enterprises to enhance regional brand awareness.Industry associations should help the government to develop industry regulatory system,broaden the marketing channels.