In recent years,with the rapid development of e-commerce as the core of the network economy,the development of the real economy has been severely squeezed(including the rapid rise in the price of factors of production).This apparent contradiction China economic pattern,the small commodity market professional and famous at home and abroad in Zhejiang city of Yiwu into a contradictory dilemma in the network economic development under the background of rapid development of an e-commerce makes the economic development of Yiwu city with a new growth point,on the other hand in order to Weihai zipper as the representative of a group of entities of enterprise bankruptcy,especially a large number of enterprises in the "two chain risk"(the guarantee chain,capital chain)to extricate themselves.This paper uses the professional development stage of the market cost theory,endogenous comparative advantage theory,the smile curve theory,"Internet plus"theory,"Yan Industrial Development form" theory,"artisan spirit of "six aspects of Yiwu professional market and the real economy of deconstruction,affirm the necessity of the development of electronic commerce and stressed Yiwu the urgency of economic transformation and upgrading.How to make Yiwu’s economy can be transformed and upgraded is not only related to the sustainable development of Yiwu’s economy and society,but also has become a strategic path for China to break through the "new normal" of the economy.This article through the following eight chapters:the first chapter is the introduction,introduce the significance,research ideas and innovation;the second chapter introduces the related literature at home and abroad,introduces the definition and development trend of the network economy and the real economy,and the relationship between network economy and real economy;the third chapter explains the theoretical basis the fourth chapter mainly put forward in-depth;current situation of economic development of Yiwu from the micro perspective and the existing problems;the fifth chapter focuses on the theoretical analysis of Yiwu’s economic problems;the sixth chapter selects the pros and cons of the two cases,attempts to understand and summarize Yiwu’s economic problems and development direction;the seventh chapter combined with positive and negative logic and meaning revealed two cases and put forward some corresponding countermeasures and suggestions;the last chapter is the conclusions and prospects.In this paper,through deep research on the economic development of Yiwu,especially the study of entanglement on the electricity supplier and real economy setting process and mechanism of the formation of a series of basic views on the economic development of Yiwu,also proposed the Yiwu economy to break and then won the glorious 1.policy recommendations:Yiwu industry has developed to a new market the era of electricity supplier;2.Yiwu should change from "trade and industry linkage" to "electric(business)industry linkage" strategic layout;3.emphasis on"dynamic innovation",focusing on "static innovation";4.Yiwu enterprises should pay more attention to the "artisan spirit". |