The Research On Development Strategy Of HDJ Company

In the process of enterprise development and growth,there are quantitative changes and qualitative changes, as well as opportunities and threats. In order to make enterprises have a long-term, sustainable, and healthy development in a rapidly changing environment, it is particularly important to find a suitable enterprise development strategy.The HDJ company is a typical large state-owned enterprises. It has made countless brilliant since its founding in 1950s. However, since entering the 21st century, because of the deepening economic globalization and both international and domestic fierce competition,HDJ company existing internal mechanism and development strategies have restricted the company, especially in recent years, reduced economies benefits of the company. In recent years,HDJ company was even loss of profits. Now,HDJ company is facing the issues about how to solve the problems in the development,how to turn into profit, and how to be scientific development. In this article, based on the study of HDJ company future direction, I have proposed development strategy and implementation measures for HDJ by using enterprise strategic management and modern strategic management theory.The first chapter is introduction. It outlines the research background, theoretical background and describes the purpose and significance of the article and as while as the contents, methods, and innovations of this article. In the second chapter, the company profile has be introduced and analysis of the internal environment of the HDJ company. In the third chapter, it gives a depth external environment analysis of HDJ company from the macro environment, industry environment and other aspects. The fourth chapter combining with the analysis results of the previous two chapters proposes strategic objectives of the company’s development, corporate vision and corporate mission by using SWOT analysis. The fifth chapter targeted put forward a relatively strong operable guarantee of enterprise strategy implementation from five aspects, and ensuring the company with a long-term healthy development.Strategic management is concerned with selection of enterprise developing directions,which is the main decision issue on company. Apart from those involving the common choice of right and wrong, in most cases it also includes those choices of things do right but get negative effect, which is more difficult. Therefore, it is inevitable that to get the concept conflict and behavior collision even pressure. I hope that development strategy study on HDJ company could shed light on other companies.