Continued Operation Of Enterprise Risk Analysis And Countermeasure Research

With the flourishing development of the social economy and instability of the external economic environment,enterprises are experiencing a variety of risks in daily operation.If the enterprise has problems with internal management or financing,it would undermine their ability to resist risks.Meanwhile,with the impact of world's accelerating integration process and trade liberalization,the survival of enterprises might be influenced by both internal and external factors.Research report of China Academy of Social Sciences shows that Chinese company average life expectancy is 7-8 years,the average life expectancy of small and medium-sized enterprises is only 2.9 years.In everyday,there are 1.2 thousand companies go bankrupt among all Chinese enterprises,every minute there are nearly 10 companies closed down,which also include some of the top 500 corporations.In the complex market environment,it is an important problem for all the enterprises of how to achieve sustainable development.Therefore,the risk response strategy of continuous operation mode is particularly important.Companies should tighten the screws of the risks during the economic process,which requires immediate reactions when risks occur.The relative strategy system could be used to save the future of a company.This paper aims at establishing a set of perfect and continuous risk management solutions that can reduce the risk of losses and benefit companies that are at the edge of development and help those enterprises out of trouble.This paper's hard-core section is the risk handling measures.The first part theoretical analyzes the general principles that the sustainable management of risk response must be followed,and the risk coping strategies of different risk period.Secondly,based on the analysis of current situation of Automobile Dealers Industry and use the "Three Factors Model","business continuity state matrix”,to establish a deeper understanding of enterprises potential operation risks.Finally,the paper put forward the strategies for the actual problems of A company based on the risk coping theory,which could prove the practicability and flexibility of the risk theory and set a useful model for most Chinese companies to realize the sustainable development.