Nanyang Jingyi Technology Co., Ltd. Development Strategy Research

With the rapidly development of China's automobile industry,auto parts industry has been growing scale and enterprise quantity also gradually increasing.Auto parts industry has entered the mature stage,however,trade enterprises increasingly fierce competition,the product of low homogeneity is very serious,market concentration is not high,rising labor costs.Therefore,the enterprise positive analysis of the current economic situation,to seize the time new opportunities brought by information and network,from the perspective of innovation and intelligent to promote the transformation and upgrading of industry.Nanyang Lean Technology Co.,LTD.Is a member of the Chinese auto parts companies,the main production supply vehicle gear,after has experienced rapid development in recent years,have also been brought by the adjustment of industrial structure of lower profits and market space narrow,therefore,the development strategy of how to develop the enterprise under the transformation and upgrading is very important.Based on Nanyang Lean Technology Co.,LTD.,for example,in the domestic and foreign scholars on the strategic management and auto parts products were reviewed on the basis of the related studies,using the theory of strategic management in the PEST,five model,theoretical tools such as SWOT analysis,internal and external development environment for enterprise to carry on the comprehensive research,and build the enterprise's overall development strategy matrix,through the analysis of the enterprise strategy mission and core values,for enterprise's strategic positioning and choose,finally puts forward the countermeasures of the enterprise strategy implementation and guarantee.The fourth part,Nanyang Lean Technology Co.,LTD.Development strategic environment analysis.From two aspects of internal and external research integrated use of the enterprise's internal conditions and external development environment and competitive environment,to refine research company strengths,weaknesses,opportunities and threats of the groundwork.The fifth part,Nanyang Lean Technology Co.,LTD.Development strategy selection and safeguard measures.According to the enterprise strategy mission and development goals,positioning for enterprise overall development strategy,and further refine enterprise's overall development strategy should be taken.On this basis,the implementation of the strategy for enterprise development and protection countermeasures are put forward.The sixth part,conclusion and outlook,summarizes the research content,and the next step research direction is put forward.