Research On Lishui Rural Tourism Development

In the development of rural economics,creating incomes for the rural areas and raising farmers’ incomes,rural tourism plays an important role.As a link between cities and countries,rural tourism can’t be ignored in balancing rural and urban development and completing the building of a moderately prosperous society in all respects.Besides,with the development of rural tourism,the importance of protecting human heritage,natural landscape and intangible cultural heritage has been recognized and taken seriously by more and more people.With the development of economy and society and the improvement of people’s living standard,people’s travel demand is increasing day by day,especially short-way travel,self-driving travel and high-speed train trip.Tourism of Lishui developed rapidly in recent years thanks to the beauty of the natural scenery and the abundance of the cultural resources.As one of the best cities in ecological environmental quality,Lishui has already become one of the most favorable destinations for tourists.However,some problems came out with its development.At present,the most important thing is to find out the problems existing in Lishui rural tourism.Only then can we truly understand the deep demand of tourists,so as to improve the service quality.This paper consists of three parts,including seven chapters.The first part is chapter 1.It begins with a brief overview of the concept of rural tourism and discusses the background and the meaning of this thesis.Then analyze the existing relevant research results.At the end of this chapter introduces the innovation,research route and research methods of this paper.The second part of this paper is chapter 2 to chapter 5,the key part of this paper.Chapter 2 mainly analyses the rich natural resources and humanity resources in Lishui,which are of great potential for exploration.Chapter 3 firstly discusses the current development of Lishui rural tourism.Then through the analysis of the questionnaire,pointing out the existing problems of Lishui rural tourism.Chapter 4 is about domestic and foreign rural tourism development.Based on the summary of the advanced practices of Hokkaido,Portland,Beijing and Wuyuan,this part sums up three experiences which we can learn from.On the basis of the above analysis,chapter 5 gives three main strategies.Each strategy is divided into several measures.The methods used in the study mainly include literature research method,comparative method and questionnaire method.The last part is chapter 6,the conclusion of this paper.