Research On The Mode Of Rural E-commerce In Lishui

With the economic globalization and the rapid development of society,the Internet technology has become more and more mature,the development of rural e-commerce is getting more and more attention.The advantage of electronic commerce in many aspects,engaged in rural electronic commerce does not need too much cost,can be the fastest to reach consumers through the logistics of the hands,but in the information age,can do to maximize marketing products.The development of agriculture in our country is relatively backward,and there is no way to compare with the developed countries.However,the government attaches great importance to the work of e-commerce in rural areas,rural e-commerce positioning for key industries to cultivate rural e-commerce as the transformation and upgrading of the driving force and the way of realization,promote industrial upgrading and resource allocation.Improve urban and rural structure,enhance the efficiency of economic operation,and encourage the development of rural e-commerce and the real economy.The construction of Lishui rural e-commerce innovation and development demonstration area is a major measure for the government to change the functions of the government under the tide of the development of rural e-commerce.In July 2016,the "norms of rural e-commerce services" and the "guidelines for rural e-commerce work" issued by the general office of the Ministry of commerce.This specification and guidelines for the interpretation of the work of the establishment of rural e-commerce,but also the specific measures to do a comprehensive exposition.Since then,China's rural marketing should be actively integrated into the wave of electricity providers,the development of rural e-commerce,improve farmers' income,improve agricultural efficiency.As early as 2005,when the Zhejiang provincial Party Secretary Xi Jinping proposed "the green mountain is the gold and silver mines of Lishui,especially for Lishui" slogan.Lishui municipal government attaches great importance to focus on the development of Lishui rural e-commerce,so Lishui rural e-commerce started earlier,after several years of development also emerged in a number of typical and exemplary business model.This article analyzes the present situation of the rural e-commerce in Lishui,cites the wolf wolf model,the Suichang model,the information entering the village and thehousehold pattern,and uses the successful model of other regions for reference.Summed up the problems and Countermeasures of the rural e-commerce model in Lishui.Studying the rural e-commerce model in Lishui can help us better understand the importance of agricultural development change in a region,and also have some reference significance.