Research On User Strategy Of Tianjin Foreign Shipping Agency Company

With the progress of information technology, the Internet wave swept the world.Today, the development of the Internet has been integrated into all aspects of life and the "Internet + traditional industry" model has become a new round of change the direction of the enterprise. At the same time, the traditional sense of the relationship between enterprises and customers to the Internet era under the platform and the relationship between the user changes. In this transformation process, different industries face different external environment, but "user-centered", the key point is the consensus of all industries. In recent years, the state has reduced the entry threshold of the shipping agency industry, the competition between the shipping agency industry is becoming increasingly fierce. Tianjin foreign shipping agent is the earliest established in Tianjin Port shipping agency, Tianjin is also the agent of the industry's old brand. In the face of the increasingly competitive shipping agency market, Tianjin foreign generation will "user strategy" positioning the future direction of enterprise development,and constantly deepen the service content, improve service levels,and gradually stand out in the competition. This paper first compares the similarities and differences between user strategy and customer relationship, and elaborates the user strategy in detail. In this paper,the PEST analysis method is used to analyze the political, economic, social and technological environment facing Tianjin foreign generation. On this basis, the SWOT analysis method is used to summarize the advantages and disadvantages of Tianjin foreign generation. The existence of opportunities and threats were summarized. In the future, Tianjin foreign generation first needs the user strategic amed company, from the concept, the business, the three aspects of the implementation of the integration strategy; second to strengthen the company's internal driving force, the implementation of user-centered management model, to build concentric circles and the use of Throwing technology; finally to improve the external contacts,the development of products to meet the needs of users higher, promote practical marketing, implementation of TCPF marketing strategy and enhance the quality of dual customer service.