Study On T Container Shipping Agency Business Competitiveness

Ship agent industry emerged with the development of the shipping industry, the development of shipping agency industry can not only promote China's international trade, but also promote the development of transportation industry in China. The rise and fall of shipping agency enterprise is closely related with the level of competitiveness of shipping agency enterprises. In order to enable the shipping agent enterprises towards a good direction, enhance the competitiveness of the agent the enterprise ship will become the focus of the study.In recent years, due to China's relaxation of the shipping agency enterprises access policy to shipping agency companies becoming increasingly fierce market competition,industry profit margins are shrinking. Therefore, at the same time, by before the global economic crisis, the international shipping market downturn, even now has not fully recovered, it also gives attached to the shipping agency industry in which the international shipping industry has brought a serious crisis. How to make the shipping agency enterprise to maintain the competitive advantage in the complex market environment, so that enterprises can survive and develop gradually, it is each of our ship agency enterprises must face and solve problems. As the core business of T ocean shipping agency, shipping agency business plays an important role in promoting the business competitiveness.Based on the research results at home and abroad, elaborate the definition of shipping agency?enterprise competitiveness and container business concepts in details,then deeply analyze the situation and market environment of T Shipping Agency, and use SWOT method to analyze the competitive advantages and disadvantage. To consult the relevant literature, in combination with the practical situation of the enterprise,construct an evaluation index system of T Shipping Agency Tianjin's competitiveness,calculate the weight of index by AHP and evaluate the competitiveness of T shipping Agency's container business by fuzzy comprehensive. Determine the result of evaluation of T Shipping Agency's container business competitiveness in the "general"rank, and the result of evaluation of value index?ductility index and unique index in the"general" rank. Finally, combined with their own situation, increasing the level of value index?ductility index and unique index promote the competition ability of T Shipping Agency's container business.