| With the expansion of Huanghua Port, it will gradually develop from the unity coal port to the integrated port. Great strides development of Huanghua Port will bring an unprecedented development for the shipping agency companies in space and behalf, business scope of shipping agency companies will also expand subsequently, and corporate stability will be gradually strengthening. So it is very urgent for the research on competitiveness of shipping companies, and it is also necessary to make befitting development strategies aimed at the characteristic of shipping agency companies to promote these companies'development within the opportunity of rapid development of Huanghua Port.Currently, the Shipping Agency market of Huanghua Port is more competitive, there have been more than 30 registered shipping agency companies, and there also exists vicious price competition and other issues. As an old shipping agency company, Huanghua Port China Shipping Agency Co.,Ltd. is being in the fierce competition, it is the first question for the company how to evaluate it's competitive position, strengths and weaknesses accurately, and how to propose effective solution strategies for the weaknesses.This article begins from the current development of Huanghua Port, predicts the future trends, analyzes the development situations of existing shipping agency companies in Huanghua Port, raises the competitive situation between shipping agencies what is faced to Huanghua Port China Shipping Agency Co.,Ltd.. This article also briefly presents evaluation methods and its basic theory on the business competitive, it decides to use the analytic hierarchy process and grey comprehensive evaluation to finish the evaluation research on the Huanghua Port China Shipping Agency Co.,Ltd. based on the strengths and weaknesses of these methods. Through the competitive evaluation studies of Huanghua Port shipping agency companies to determine the main affecting competitiveness factors for the Huanghua Port China Shipping Agency Co.,Ltd., and to establish evaluation index system with the horizontal comparison of the other five shipping agency companies. Through the establishment of the analytic hierarchy process and grey comprehensive evaluation method to do a comprehensive evaluation of competitiveness, the results show: Huanghua Port China Shipping Agency Co.,Ltd. ranks the second in the overall competitiveness following the Huanghua Port Ocean Shipping Agency Co.,Ltd., the main shortcomings is the price competitiveness, professional levels of the employees and market adaptability, the other parts have a distinct competitive advantage. In the end this article proposes the main competitive measures for the inadequacies of the Huanghua Port China Shipping Agency Co., Ltd. that hopes to achieve competitiveness improved significantly in the shortest time. |
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