The Study On Marketing Strategy Of YZ Refrigerated Dairy

In recent years,With the improvement of people's living,A lot of people pay more attention to the healthy diet and the quality of life.Even though there are many types of dairy products,Consumers are increasingly inclined to refrigerated dairy with,little additives.Meanwhile,in order to occupy market,the major dairy producers and retailers are actively taking various marketing strategies to expand their market share.Based on the theory of strategic management,this paper analyzes the geographical location,opportunities and risks faced by YZ refrigerated dairy products in the market.otherwise we proposed the marketing idea and plan of YZ refrigerated dairy by making the direction and goal of YZ refrigerated dairy,at the end of paper,we propose.safeguard measures.Through the analysis,we get the following conclusions: First as a major agricultural province,Shandong Province has unique conditions for the development of the retail industry,YZ refrigerated should make enough use of its geographical advantages and resources.Second,YZ Mall has been fully developed in Shandong province,but outside development space is lack.It is necessary for YZ to expand outside markets.Last but not least,as a new dairy product,it is necessary to determine the market positioning of refrigerated dairy products and increase its promotional efforts to increase proportion of refrigerated dairy products in the company's retail goods.,Through the analysis of this paper,it can provide theoretical basis and experiencen for increasing market share improving the level of profitability of YZ refrigerated dairy products.