Research Based On Perspective Of Farmers' Needs In China's Contryside On E-commerce Development

Accompanied by the rise of the Internet technology, the electronic commerce began quietly sweeping the whole world in the late 90s'. In China, traditional industries suffered the huge impact, under the effects of this new business form, a new trend of "no commerce no electronic"emerged.In recent years, e-commerce in urban market began to saturate overtime, business began to infiltrate to countryside faster. In this uprising trend of e-commerce, up to the Prime Minister, down to ordinary farmers, all took their attention into e-commerce as the road to wealth.But resolving these problems in the development of countryside's e-commerce needs policy-driven, long-term commitment and user habits.We could say that lots of time is needed for e-commerce to set sail and develop. This thesis starts from the basics of research, field investigation,development difficulties and countermeasures on the development of electronic commerce in countryside, and this thesis stands up to the needs of farmers as the research perspective. Through the field survey in village A, I came to know farmers' needs and requirements in electric commerce nowadays. From the analysis of the survey we found that: the difficulties encountered in the development of rural electricity supplier at this stage mainly from express logistics and incomplete Infrastructure, the lack of professional business management personnel and operating skills, product problems and government assistance is not enough, the farmer's consumption concept weren't kept up, the lack of economic strength and consumption habits lags behind and so on. Finally, I presented a series of practical solutions to help countryside e-commerce's development. From farmers themselves, the government level, product quality, rural information social soft environment, I put forward some feasible solutions to promote a series of rural electricity supplier development, so as to promote the increase of farmers' income, improve the lives of farmers.