Jiangxi Produce E-commerce Development Status And Strategies

File in the central authorities in 2016 is mentioned rural area electricity merchant for four times, and stresses to strengthen the structural reform of agriculture supply side,improve the efficient and the quality of agriculture delivery system, and implementation structure is complete, system is reasonable, the agricultural product of adequate logistic support are supplied with.Under global electronic commercial affairs high speed development and Chinese agriculture structural reform Opportunity coexists with challenge the environment; How rationally to utilize agricultural resource; Not only satisfy the city to the consumption demand of agricultural product but also can stimulate the rural economy vigor, and also had a lot of needs of work to do, and also had a lot of conditions not possess.Therefore need to strengthen research, need to hold the agricultural product electricity merchant rule of development, explore agricultural product electricity merchant evolutionary path, improve the condition that agricultural product electricity merchant development should possess gradually, promote Jiangxi agricultural product electricity merchant industry to rise agricultural product electricity merchant problem.Under this background; In conjunction with instance and industry present situation to agricultural product ecommerce further investigate; Can enrich the research theory of ecommerce; For government provides the work reference with relevant decision-making section, also can have important practice significance to instructing Jiangxi agricultural product e-commerce development for the agricultural main body of obtaining employment provides the thinking of innovation and development mode.This paper focuses on the analysis and the research of agricultural product ecommerce.Analyze through document analysis method and field method Expansion Theory, and qualitative research is carried out in Jiangxi agricultural product ecommerce through method of comparative analysis and Case Study.This paper at first analyzes the present situation of Jiangxi agricultural product e-commerce development, has analyzed Jiangxi agricultural product ecommerce and has had problems such as shortage of resources, information channel are obstructed, talent'sscarcity;And think that agricultural product electricity merchant development is not the development of single key element, but the complete industrial chain and the integral framework of the composite factor common development of system;Last problem and the electric development experience of discussing of Zhejiang agricultural product that exists according to the electric merchant of Jiangxi agricultural product, proposition will be improved the electric merchant's industrial chain of agricultural product and raising supply chain benefit, the Suggestions for Development such as cultivation and intellectual introduction of valuing talented people.