Research On The Present Situation And Countermeasures Of The Development Of The Electronic Commerce In The Countryside

E- Commerce is a new form of commerce and trade activities?Rural E-commerce is the development and application of E-commerce in the rural market. With the popularization of information technology, e-commerce is rapidly advancing in the urban area, but in the vast rural areas of China's development is lagging behind. China's rural household effort to contract management system, small scale production and large market information asymmetry, supply and demand contradiction, low economic efficiency and so on. The rural market is the largest and most potential market in China, the demand for rural e-commerce is huge, but the research on the development of e-commerce in rural areas is still rare. So the research on current situation and restricting factors of demand of rural e-commerce, and puts forward the rational developing strategies to promote rural information, services and goods circulation, has significant practical meaning to promote the development of rural economy.This article starts from the rural e-commerce research status domestic and abroad, the research analysis of the rural e-commerce policy environment, in recent years, the State Council and the relevant ministries issued intensive policies to support the development of rural e-commerce, the popularization and application of policies and regulations supporting and actively promote the e-commerce and urged into construction, rural China business platform; this paper analyzes the development of rural e-commerce in practical application value, it promotes the development of rural economy, with small production and big market, promote the construction of the new urbanization, change the mode of production and life of the rural village, material flow, information flow, capital flow is more smooth, and promote the process of agricultural modernization; this paper analyzes three typical cases of rural e-commerce in our province, the construction and operation of the province's rural business service platform has reference function. This paper study analyzes the main problems in the development of rural e-commerce, analysis and discusses the enlightenment of abroad rural e-commerce to the Chinese rural e-commerce, the study proposed relative countermeasures to the rural e-commerce development.The innovation of this paper: the author adopts the combination of theory and practice research methods, from the present situation, problem oriented, from the shallower to the deeper, progressive layers, systematically proposed the development of rural e-commerce status, environment, value, problems and development countermeasures. The key point of innovation is the combination of theory and practice.