NY Company's Agency Financial Business Marketing Strategy Research

In recent years,financial markets macro environment focusing the interest rate market,financial disintermediation,internet banking,banking and other aspects of mixed commercial bank profit margins shrink,interest rates increasingly fierce price competition on the basis of the customer base of the battle intensified.By adjusting and optimizing the current marketing strategy,the implementation of effective customer relationship management has become an important commercial bank operating guiding philosophy.Commercial banks in order to have a place in the increasingly fierce competition,we must adhere to customer-centric,through continuous optimization of its marketing strategy to enhance market competitiveness.NY company because of their special historical reasons,the financial business development junior,although for many years the huge investment in this regard,but always with little success,which with its business philosophy,marketing strategies are not unrelated.In this paper,NY company financial business marketing strategy as the research object,from the marketing environment,competitors and customer characteristics start to NY financial services company agents operating status is analyzed,summed up the company's marketing work,whether it is obtained from the customer point of view there are still some problems from the perspective of maintaining customers.In response to this situation,combined with the survey and the actual business,sum up enterprises in the marketing problems:low customer brand recognition,often walk;inventory churn rate,difficult to maintain;customers experience a sense of difference,lack of trust.Based on existing marketing theory,analyze the reasons for each of their problems are:lack of abundant product line,limiting the customer's choices;market segmentation unreasonable,confusing marketing entry point;not professional marketing team,reducing the company's brand image;service system,the system is not set up,resulting in a large loss of customers.On this basis,the proposed optimization NY Acting financial services marketing performance measures:The combined product line and broaden customer choice;analysis of customer needs,reasonable market positioning;strengthen the professional shape,optimize the customer experience;improve the marketing system,build client platform.Conclusions of this study,the company agent for NY financial services to improve marketing effectiveness has some significance,in order to form boost for the development of enterprises,but also has reference value for the customer management in similar commercial banks.