Research Of Customer Experiential Marketing Scheme By ABC Hotel

Since the beginning of the 21s' century, with the changing of the consumption shapes, the economy has evolved from agriculture economy, industry economy, service economy to experience economy. As economy ages changing will definitely guide in the changing of corporation's marketing concept, the coming of "experience economy" has also changed it and result in new marketing modes. Nowadays "experience need" is attracting more and more corporations', which use all kinds of experience marketing concepts and approaches to design their marketing strategies according to the experience of their products, service and customers, so experience marketing is spreading across some fields quickly. While the corporations who use experience marketing early than others have gained competition advantages.After reform and opening-up, Chinese hotel industry grow vigorously, become one of the industries that has life and vigor most in Chinese tourist industry. Except that offer a good board and lodging environment to visitor of travel of going out, for hotel distribution market to reach its target, more energy should be spent on guiding consumption trend, emphasizing the combination of hotel with tourism, life, and personality, giving customers' more experience place through the expression of imagination and sensibility. Experiencing economic era, an important problem which all the operators of hotels need to consider, at the same time it is that hotels strengthen key competitiveness , an important means to implement difference strategy too.For the purpose of construction of ABC hotel to be the best hotel in Hailuogou, This text regards conch's scenic spot ABC hotel of the ditch as the research object, to be aimed at the present situation that the traveller is worse to dull season and the malignant competition among hotels , Regard it causes the best hotel of scenic spot to hit ABC hotels as the goal, implement the marketing of experiencing to hotels in order to study the focal point, By way of evaluating of the current background of ABC hotel and analyzing marketing environment, competition, environment, advantages and disadvantages of the project, opportunities and threats for implementation of experiential marketing scheme. After then, presents experiential marketing strategy of ABC hotel on the basis of experiential factors analysis for implementation of experiential marketing strategy, and combination of research on sensory, emotional, thinking, and correlative policies. Finally, designs means of promoting, the selection of key factor of the project and network marketing strategy, and presents proper control measures.The paper can be used as a guideline for lifting market share of ABC hotel tourist product on increasingly fierce marketing competition, and for the development and marketing promotion of other hotel or tourist resource, as well as improving tourist enterprise's business performance.