Entreprenuership Research Of Sweet Home

Sweet home is the C&DIY dessert restaurant that sell the dessert in the new presentation way and let the customer to create and choose their own dessert style.The place settles at praram9 district,Bangkok city,Thailand.The dessert is showing how western dessert combines with Thai local fruits and ingredients such as Thai herbs.Business plan Sweet home C&DIY dessert is a business plan of a dessert restaurant that sells a product in unique style.The C&DIY thing will be the new trend for nowadays dessert restaurant to make customer can have more choices.The research's purpose is for studying the opportunity of the business operation and estimate the feasibility of the investment project for being the suggestion for operating the business.The study was carried out and presented in the startup business plan template.The study was conducted through the analysis of possibility for business to succeed or fail.Through analysis of business characteristic,present situation and external factors by using SWOT analysis enabled decision making on business operation plan,management strategy and marketing plan.It also included the analysis of consumer behavior,as well as setting targets,financial plan,investment structure and financial target leading to a successful business.The finding indicated that differentiation strategy with the concentration on stability of product quality oriented towards competitive advantages was implemented to achieve managerial goals.In the light of the marketing plan,the extended marketing mix 7ps was adopted to satisfy customer and business objectives.