A Bank Marketing Strategy Research

With the continuous development of economy and the domestic financial market reform in China,the commercial bank is facing unprecedented challenges and competition,the benefits of financial institutions gradually decreases,and diversification of means of competition constantly,makes the commercial Banks have to start to strengthen its marketing management,enhance competitiveness,for A such A local bank,China merchants bank,Shanghai pudong development bank and minsheng bank in recent years,the house but also greatly reduces the benefits to A bank,A bank is located in the west of our country,the main business in the service of agriculture,rural areas and farmers,for the province has A certain competitive advantage,but with the continuous reform of the financial,is facing the fierce competition in the future.So A bank need to know in detail the advantages and disadvantages,excellent management at home and abroad for reference,constantly improve their marketing ability,make rational marketing strategy,so as to ensure their own market position.Based on the current reform of joint-stock commercial Banks and banking competition environment as the research background,first of all points,this paper expounded the status of A bank’s current marketing,and market positioning of its existing in the marketing of unreasonable,unscientific product strategy,promotion strategy several problems such as lack of innovation and the internal management does not reach the designated position are analyzed in detail,and puts forward to according to the problems existing in the market positioning,and redesign the product marketing strategy,will be the management into the overall marketing strategy to change A line of the current marketing situation,and in the end put forward including strengthening the construction of A line of marketing team,strengthen the management of customer relationship,to strengthen the control of marketing risks,and safeguard measures such as strengthening the construction of A line of marketing culture,so as to ensure the smooth implementation of A bank marketing strategy.This article through to A bank marketing present situation analysis,proposed A bank marketing strategy formulation,in the current fierce market competition for market share has A certain role in promoting A bank,in addition,the internal improvement measures for the current domestic commercial bank also has certain reference value to the other.