Kangyuan Pharmaceutical RD Film Shaanxi Marketing Strategy Research

Along with the increase of the average annual income of the Chinese people,the people's living standards improve,people's health and health care consciousness at the same time also greatly enhanced.China is a widespread problem,low calcium content in the human body as a whole,is almost universal lack calcium,lead to the results of the main causes of two aspects:the first is the genetic factors,the second is eating habits,the eating habits in animal protein intake is insufficient.With health care consciousness enhancement,the people begin to notice filling calcium,calcium supplement through a variety of health care products for himself and his family,the potentially huge market potential of calcium class health products.Expanding the scope of opening to the outside world after China's accession to the wto,pharmaceutical health care products industry market competition is increasingly intense.Through in-depth analysis of market and economic development,for RD Kang Yuan pharmaceutical tablet on the market in shaanxi province marketing planning of hidden problems develop a targeted solution,the plan to increase Kang Yuan pharmaceutical RD tablet core competitiveness on the market in shaanxi province has practical significance and theoretical research foundation.Combining the basic theory of the marketing system and shaanxi Kang Yuan drug on the market the actual marketing status of RD piece,from the objective research and analysis of present situation and the trend in the development of the pharmaceutical industry,and the current marketing situation of calcium supplement and loopholes,at the same time to the plight of the shaanxi Kang Yuan pharmaceutical RD tablet on the market with the current market in shaanxi RD combining external sales environment,made a SWOT analysis,PEST analysis and five competition environment analysis,analysis of shaanxi Kang Yuan drug on the market the pros and cons of RD piece itself contains and external risk opportunities and threats in the market.In pharmaceutical Kang Yuan RD made a detailed market segmentation,target market and the corresponding product differentiation treatment,readjust the focus distribution of the target market,combining the theory of 4 ps marketing system to develop shaanxi Kang Yuan pharmaceutical RD tablet on the market marketing mode and strategy,including channel strategy,product strategy,promotion strategy and pricing strategy.At the same time from the marketing management,information communication,organization and marketing team to ensure four aspects separately according to shaanxi RD patches on the market marketing strategy.Articles of the research in this validation 4 p marketing mix management theory in the analysis of the industry marketing necessity,and clear the way and direction to the development of the company,at the same time also gave the shaanxi pharmaceutical market related companies formulate business strategy to make important guidance.