Business Proposal On Expansion Of Korean Cold Noodles Market In Fuzhou

This proposal,based on profound understanding of Korean cold noodles market at home and abroad,raises a business plan of cold noodles market expansion in Fuzhou,China.Firstly,a brief overview is made for Korean cold noodles market and generalized analysis of Fuzhou and southern China is made to exploit marketing potential,and then an exotic foods company is to be established and detailed planning is conducted for strategic operation of the company.With in-depth study of first hand market data,this proposal analyzes and concludes five necessary channels for sales of Korean cold noodles in markets of southern China,including(1)spreading restaurants in university towns to seize student market;(2)opening national chains in urban districts to build its own unique identifying logo;(3)selling cold noodles in vacuum packages at such terminal as supermarket,namely semi-finished products of cold noodles and customers can cook noodles at home;(4)wholesale and retail of dried cold noodles and main soup bases in traditional markets;and(5)replicating successful models of Fuzhou in other cities of southern China.The five channels are interconnected and complementary to support our business and further ensure a solid foundation for our venture road.Research methods include making an interview to important sectors and personnel in the Korean cold noodles industry of China;searching public documents and data of Korean cold noodles and opinions publicly expressed by industry experts;looking up relevant documents and literatures;conducting long-term and continuous comparison of important statistical data on food industry;and acquiring real data and information by long-term market monitoring of cold noodles industry.The detailed and reliable data sustains theoretical basis for project operation and demonstrates its practical feasibility.The business proposal includes human resources and financial planning;and furthermore,marketing strategy is very critical.This proposal attaches great importance to and sets forth them.Human resources are complicated because of numerous business and considerations should be given to all aspects,which not only indicates an important factor,that is talents,but also involves in cost budgeting;financial affairs include financing and input analysis as well as analysis of return on revenue,which reflects scientific,rigorous and realistic attitudes;meticulous analysis of marketing strategy is carried out to cover store layout and promotion methods and increase success probability of the project from various aspects of minorelements.The development room of the Project is extended by financial,material and labor support to form virtuous cycle and promote sustainable operation.In light of serious,earnest,objective and pragmatic principal and attitude,this proposal puts forward systematic overview of project planning.We will strive to be based on evidence and rules on the way of business start-up,and finally complete market operation,achieve great success and show the quality which MBA students of start-up should have.