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Business Plan Of Developing The South Korea’s Grim Market In Fujian Province

Posted on:2017-03-19Degree:MasterType:Thesis
Country:ChinaCandidate:H J WuFull Text:PDF
GTID:2309330482477206Subject:Business administration
Abstract/Summary:PDF Full Text Request
On the basis of a general survey of the South Korean cold noodle market at home and abroad, this business proposal proposed a plan to explore the markets of southern China cities. The proposal first gives a brief overview of the cold noodle sector, followed by a discussion and analysis of the South Korean cold noodle market potential in south China, together with the brand new of Exotic Food Co. Ltd to be established and a number of specific strategic measures and plans to be adopted by the company.On the basis of an in-depth study of first-hand market information, six necessary sales channels in the southern China market are examined, including: 1, in the university town popular restaurants; 2, in urban areas do the national chain; 3, business super terminal vacuum packaging sales; 4, wholesale, and 5, retail trade market; 6, other cities copy Fuzhou success model. These six channels interlock and supplement each other, supporting the fundamental foothold of our business which in turn would guarantee the solid foundation of our business.A number of methodologies employed in this business proposal, such as interviewing the key departments and personnel in the domestic Korean cold noodle sector; Looking for Korean cold noodle sector public documents and experts’ public opinion; Searching and collecting relevant materials and records; Vital statistics of diet industry long-term continuity comparison; The industry long-term market monitoring and get real data.A business proposal should comprise human resource plan and financial plan. In addition, market strategy needs to be taken into account. All of these aspects have been given full attention and discussions. Of them, human resources would be a bit complicated. as our business is various. In order to show consideration to all aspects, not only manifests the talented person is the important factor, also involves the cost budget; Financial include financing and investment analysis, and the analysis of the income return, it embodies scientific, rigorous truth-seeking attitude; Detailed marketing strategy analysis to the tiny parts, including store layout and promotion methods, from the aspects of various trace elements to increase our chances of success, with financial and material resources and manpower, opening a health situation of the marketing, and form a benign circulation,and promote the continuing operations.With the principle of seriousness, carefulness, objectiveness and pragmaticism, this proposal put forward the systematic map of project planning, we are making every effort to do it in the way of having according to depend on and of having rules to follow, finally complete the market operation and the life of the career, the most important is the quality that reflect business MBA students should have.
Keywords/Search Tags:South Korean cold noodle, chain, financing, Fuzhou
PDF Full Text Request
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