Research On The Development Of Private Banking Business Of N Branch Of Bank Of Communications

Private banking originated in Switzerland,from the global super rich services for the evolution of the high net worth clients to provide comprehensive financial services.With the rapid development of China's economy after joining WTO,domestic financial market opening to the outside world,more and more foreign banks to enter the Chinese market to expand business,one of private banking has become the main goal of its development.Under the birth of foreign banks,China's private banking business began to appear and experienced 10 years of development,accumulated a wealth of wealth experience,but there is still a big gap compared with the rich experience of foreign countries with several hundred years of development history.Bank of communications as one of the five state-owned banks,the development of private banking business continue to explore and improve,put forward the concept of "6W" private bank wealth management,launched the "1+1+1" Trinity service model,on Development Measures,wealth management as the core,based on customer experience,by means of analysis and improvement,take a path of transformation and development.Firstly,this paper analyzes the concept of private banking,the customer's demand and the difference of the VIP management,what is the meaning of private banks and the development of private banks.Then,comparison of the development of foreign and domestic private banks,analyzes the development experience of foreign private banks in the development model and business characteristics,next,based on the development of private banking business of N branch of Bank of Communications,from the development strategy,development environment,business advantages analysis,puts forward the development of private banking business in N branch in the aspects of development model,product system,value-added service,team building,service system,the aim is to provide the basis for the development of sample banks.