The Research On The Significant Technological Equipment Competition Based On User Demand

Upon the open economy, global competition and multivariate consumer demand become more and more challenging to the forecast and strategy of technology competition. Related studies have focused on the supply, including the acquiring of innovative resource, the upgrading of innovative capacity, and the organizing of R&D. However, with increasingly the products characterized by customization and small amount, more attentions are paid to the effect of consumer demand on manufacturer technology competition. Recently, although the studies of technology competition based on demand perspective make certain progress, the research object is usually traditional mass manufacture. As the core support of technology innovation, significant technological equipment shows different product characteristic from traditional mass manufacture. Hereby, the research on its consumer demand and technology competition must be different.Accordingly, this thesis make use of the product functional threshold, consumer utility and consumer willingness to pay etc. to compare significant technological equipment with traditional mass manufacture, and concludes that decreasing marginal utility discipline is not obvious to performance improvement of significant technological equipment. Creatively, the thesis considers the product quality variable and intensity of consumer quality preference variable to describe utility of significant technological equipment, and models the research on significant technological equipment. Furthermore, the thesis discusses the effect of consumer demand structure on equipment function improvements, and constructs function improvement value creation model of significant technological equipment. The model is expandingly researched, which not only makes progress in theory research but also provides decision making foundation with the entrance sequence of significant technological equipment manufacturer (STEM) into segment market and consumer demand policy.