Research On Model And Efficiency Of Cross-border E-commerce Information Flow

The increasing of consumer demand and the driving of national policy cause the rapid development of cross-border e-commerce, many cross-border e-commerce platform came into being, such as Lightinthebox, AliExpress, DHgate, xiaohongshu, etc. the trend of development is in full swing. At the same time, the development of cross-border e-commerce has also encountered bottlenecks, information flow and cross-border logistics as the foundation and security of cross-border e-commerce, they are failed to keep up with the pace of development and hinder the development of cross-border e-commerce. In particular, the cross-border e-commerce information flow as the elements across the cross-border e-commerce activities, it’s efficiency has direct impact on cross-border e-commerce transactions, so it’s necessary to study the information flow of cross-border e-commerce. In view of the fact that few domestic scholars have done research on cross-border e-commerce information flow, this paper starts from the basic theory research of cross-border e-commerce information flow to explore the content ,model and efficiency of cross-border e-commerce information flow, in order to provide reference to academic research and the operation of cross-border e-commerce.There are six chapters in this paper:The first chapter introduced the research background and significance, research status, research objectives, research content, research method and research innovative points.The second chapter elaborated the basic theory of cross-border e-commerce and its information flow. Including the concept, characteristics, main types of cross-border e-commerce, the definition, elements and classification of information flow, the concept,structure and function of cross-border e-commerce information flow.The third chapter constructed the whole information flow model of cross-border e-commerce and the information flow model of marketing, trading decision, cross-border payment and settlement, cross-border logistics , after-sale.The fourth chapter made the quality, speed, cost and return of information flow as the first grade indexes of the efficiency evaluation of cross-border e-commerce information flow through discussion of experts, and explained the second index of the corresponding. This chapter also determined the weight of each index through analytic hierarchy process, and analyzed the factors that affect the efficiency of cross-border e-commerce information flow.The fifth chapter used the expert scoring method to analyze the process and efficiency of the information flow in AliExpress, and it was found that the information flow is not strong, the transaction subject handles information slowly and the cost of the information flow is unreasonable .This chapter proposed optimization measures on cross-border e-commerce information flow.The sixth chapter summarized the achievements of the whole research and the shortcomings in the research, and put forward the prospect of future research in view of the shortcomings of the research.