Research On The Development Strategy Of SPDB' Community Union In Heilongjiang Province

In recent years, with "new normal" economy, countries strongly support for small and medium enterprises to create and expand.The community Banks treatedthe small andmedium enterprises as the main service goal, so it caused the social from all walks of life.The laid of community Banks also become each big commercial bank LTD, and their enthusiasm reached an all-time high.But in our country, community Banks are still in the bud, the big Banks are also in the exploratory stage.Along with our country to pratt &whitney long-term financial support, and the urgent needs of the community of financial development, the market made the increasingly strong voice to call to develop community Banks. Shanghai pudong development bank is a state-owned joint-stock commercial Banks in our country, shoulder the heavy task pratt & finance, support the national economic construction, the support of local community economy is its duty.Clear in this paper, the concept of community Banks, the operating condition of Shanghai pudong development bank in recent years, the introduction, the operating characteristics and the development of Shanghai pudong development community Banks are briefly introduced.This paper had been clear about the concept of community Banks, and simply introduced the Shanghai pudong development bank in recent years, the management situation, and briefly introduced the development and the management characteristics of Shanghai pudong development community Banks.The article using PEST analysis, porter five analysis and SWOT analysis to analyze the envirment of the Shanghai pudong development bank development in Heilongjiang province.And then the article set up detail development stategy for the development goal of Shanghai pudong development bank in Heilongjiang province to set up community bank,it had established a clear business strategy and marketing strategy, and designed the comprehensive human resources management plan.Finally, the article introduces the safeguards to ensure the community Banks of Heilongjiang in the development strategy.Thus, in this paper, looking forward to Shanghai pudong development bank to create community Banks development path suited to the characteristics of the economy in Heilongjiang province.