Paid Knowledge Question And Answer Platform Monetization Model Selection And Optimization

Driven by the Shared economic boom and the role of "knowledge to monetize" trend.Once the rational,friendly,free knowledge sharing atmosphere in the “the knowledge of realization” was gradually decline.At the same time,the theory of knowledge and cognitive surplus market research also need to be in a rapidly changing context of the new media to re-examine.Paid phonetic knowledge question and answer platform as "knowledge to monetize" experimenting,shake the existing knowledge production pattern.Dig deeper into the Shared knowledge economy under the background,such as platform to liquidate the main mode of service innovation and knowledge dissemination effect.This article selects the "Fen Da","zhihu live","Wen ka" three big paid phonetic knowledge question and answer platform compared differentiation.Further generalize knowledge sharing pattern of new mode and new changes.On this basis,according to the current paid phonetic knowledge question and answer knowledge to liquidate mode platform to achieve sustainable development faces many problems,the integrated use of SWOT matrix model to evaluate the internal and external influencing factors and analysis,analyzed the paid the key role of phonetic knowledge question and answer platform to liquidate model factors.Finally,this essay based on the cognition to the realistic problem,from communication promotion strategy,content production strategy,platform development strategy for paid phonetic knowledge question and answer platform development provide effective ways and realistic basis for optimizing decision.Try to explain how to balance and maintain good knowledge and paid,how to deal with the relationship between the old and new knowledge propagation mode,how to find the balance between public needs and knowledge output.In this paper to a certain extent of enrich the theory of cognitive surplus,etc.And provide theoretical support for the sustainable development of knowledge realization mode,the follow-up research on the follow-up of knowledge realization mode provides reference.