Research On The Innovation Of Insurance Marketing Model Under The Background Of Internet Finance

"Internet plus" financial formation of new financial ecological environment in the past 5 years has greatly changed the strategic layout of major financial institutions and Internet companies,industry,employees,consumers,legal,regulatory and other relevant roles and system in adapting to changes and promote the depth of integration of Internet financial.The traditional insurance marketing is not Nothing is right.in the era of Internet banking and the Internet insurance innovation problems through the traditional mode of experience to solve the traditional insurance marketing innovation model takes advantage of the Internet finance to inherit and stimulate the vitality and efficiency of the new.Based on the research of the traditional insurance marketing pattern and innovation mode,the traditional marketing model can not adapt to the key problems of the current Internet financial environment are analyzed,the Internet insurance mode analysis and reference,upgrading the traditional marketing mode,put forward the new theory of "marketing innovation model" of the Internet Ecosystem insurance.Refers to the Internet Ecosystem insurance marketing mode to the customer as the core,make full use of Internet technology and environment,through extensive brand promotion and market feedback to customers for accurate,precision marketing,and with the help of online and offline marketing services to retain customers and expand the customer value,forming a virtuous reputation in the process,and then unite for the brand the value of two brand marketing,and then expand the source of customers,formed a closed loop marketing mode.It is a practical basis for the insurance to explore the ecological marketing innovation,which is the need of the insurance industry to adapt to the needs of individual lifestyle changes,and to meet the needs of the changing market environment.This pattern in the process of practice will promote personal insurance marketing team to enhance the quality,enhance the comprehensive contribution of individual customers,reduce the proportion of insurance firms surrender and disputes,improve the overall solution of the transaction so as to stimulate the cross selling multi products,and through the superimposition of channel value and service value,the value of the product,the insurance company's brand value in life and even more financial industry under the mutual promotion of brand value.With the operation of the insurance Internet Ecosystem,the role of insurance companies in the market from the supply side of the insurance products to the insurance business as the core of financial life service providers.Under the background of Internet banking,insurance Internet Ecosystem marketing innovation model is a useful exploration to comply with the environmental changes in the insurance industry.The research has solved the traditional insurance marketing and Internet Banking under the background of Internet insurance fusion problems,but also to fall into the "Internet insurance" the anxiety of insurance agents and related practitioners to provide a transition path choice of survival.