Development Strategy Of TTI Company

TTI was founded in 1985,is one of the high-end Home Furnishing decoration and construction tools of world-class suppliers.The group is headquartered location in Hong Kong,several Affiliated Companies distribute in the United States,Australia,Japan,France,Germany,New Zealand.The series of products:rechargeable tools,floor care tools,garden tools modification solar lighting,tools and so on.TTI have the Milwaukee,REG,AEG and RYOBI and many other reputable brands,till to 2016,TTI in the world with more than 20000 employees,the company turnover of more than HK $25 billion in 2015.In the past 9 years,the company's annual turnover growth that record peak.This paper will research and analysis as well as their experience of TTI development strategy,trying to reveal how TTI from a small OEM enterprise development road for world-class firms,and hope that its experience to some extent can also provide reference and reference for domestic similar foreign enterprise development strategy.This paper includes:introduction,the analysis of the external environment of the company,the analysis of the internal conditions of the company,the analysis of SWOT and the choice of the development strategy,the safeguard measures of the company's strategic development,etc 6 parts.This paper describes the current research in China electric tool enterprises lack of brand awareness,lack of circumstances,how is TTI from a OEM growth of enterprise,ranked second in the world of electric tools leading legend.Through the PEST analysis of the power in today's Trump,U.S.manufacturing reflux,the Fed continued to raise interest rates,China currency super fat,raw material prices,high taxes and other adverse macro external environment,China electric tool enterprises how to reform and innovation,to enhance the utilization of science and technology,how to develop new demand.This paper focuses on the analysis of the potential of TTI's competitors,substitutes the pressure of supplier and buyer's bargaining power,and how TTI is fierce brand with the main competitors of BOSCH group and STANLEY Black&Decker group,R&D and price competition.In the analysis of internal condition,this article describes how TTI is gradually Optimization of enterprise organization,how to improve the enterprise human resources,and how to design financial stability,increase investment in research and development,the development of the market resources,explains what is the core competitiveness of TTI.Finally,through SWOT analysis,the launch of the TTI growth and pluralistic type of future development strategy.And the implementation of the development strategy for TTI company,from the organizational structure,corporate culture,this paper put forward the safeguard measures of information management.