A Study On The Development Strategy Of ZL Petroleum Engineering Construction Company

With the continuous improvement of China's economic,the demand for petroleum has been increased.From 1995 to 2013,ZL Petroleum Engineering Construction Company has gradually developed to a top leading company in China and a world-class petroleum engineering construction company on the oversea.However,with the overall sluggish around energy companies in recent years,petroleum prices continued to decline.ZL Petroleum Engineering Construction Company's business volume also decreased from the past.In addition,the profits also shrank in the pried.Therefore,this study is aimed at ZL Petroleum Engineering Construction Company in the face of all the problems and competitions.By relying on strategic tools and theory,and combined with the actual development of ZL Petroleum Engineering Construction Company in the line to make the current development strategy.Based on the above research background,this study first analyzes the significance and purpose of the study.And bass on this basis,use the literature reference method to study the relevant literature of petroleum engineering construction.Moreover,the study basis can provide inspiration for the suggestion of ZL Petroleum Engineering Construction Company.Secondly,get the conclusion,which is the advantage of A petroleum engineering construction in lower labor cost and rich general contracting experience,and the disadvantage in technical by using the PEST and Porter's five-force analysis tool.Thus,founding the external environment of ZL Petroleum Engineering Construction Company.Third,through the internal environment analysis,to understand the company's business in operations,management and decision-making mechanism.Then,get the conclusion that the engineering,international EPC projects and other aspects are the advantages in the company.And engineering design and human resources are the disadvantages in the company.Again,through the SWOT analysis tool,the company should focus on WT and ST's strategic options.Therefore,knowing the overall strategy of ZL Petroleum Engineering Construction Company is the mixed strategy.And the competitive strategy for the company is the centralized strategy.Finally,in conjunction with the development and demand of ZL Petroleum Engineering Construction Company,the safeguard measures of strategy should include the adjustment of organization,optimize the construction of information system,and the improvement of financial level.