Strategy Of Business Development Strategic Transformation Of China Merchants Bank Private Banking

With the accumulation of China's economic development,bringing the rapid growth of the national wealth market,high net worth customers to the comprehensive financial needs of the private banking business has brought significant opportunities for development,China Merchants Bank in 2007 to set up a private banking center,after nearly 10 years The development of private banks,China Merchants Bank gradually domestic private banks"leader".This paper analyzes the policy situation,economic conditions,social culture and technology environment of private banks in China Merchants Bank from the perspective of the development of private banking business of China Merchants Bank.Firstly,the "PEST analysis" is used to analyze the current macroeconomic environment,The environment is conducive to the development of its business.At the same time,we use the "five-force model analysis method" to discuss the current challenges of the private banking business of China Merchants Bank by discussing the threat of the same industry competitors,suppliers bargaining power,purchaser bargaining power,potential entrants and substitutes,China Merchants Bank,and the existence of product homogeneity and non-silver financial institutions co-exist and other issues of competition,should grasp the industry trends,seize the opportunity to achieve self-development,the use of "SWOT analysis" analysis of China Merchants Bank private banking The advantages and disadvantages and the main competition and threats.It is concluded that the current economic environment is good,the financial demand is strong and the private banks of China Merchants Bank have made outstanding achievements in the past,the brand has obvious advantages,the quality of the retail customers is high and the leading technology is obvious,but the private banks of China Merchants Bank are short,lack of experience,wealth management and talent Professional is not strong,product monotonous and customer churn and other issues.And the face of foreign banks and Chinese banks and non-bank financial institutions of the multi-party competition.In accordance with the private bank's product structure,talent construction,operation mode,service system of the relevant discussion,to find the private banking business in the development process of the problem,combined with the current opportunities and conditions to find suitable for China Merchants Bank private banking business development Competitive Strategy.Finally,it discusses the implementation and safeguard measures of the private banking business development strategy of China Merchants Bank.