Research On The Brand Construction Of International Travel Agency A

Along with China's accession to the WTO and the rapid development of the national economy,for International Travel Agency A,development opportunities and challenges coexist.In the late 1990's,some international travel agencies in China began the practices of brand construction management.Ultimately,the competition between travel agencies has become brand competition,and the construction of travel service brand image has become an important means to maintain core competitiveness.For many years,the management of International Travel Agency A has proposed “To construct International Travel Agency A to be the favorite tourist brand of consumers ”.This paper mainly examines the issue of the brand construction of International Travel Agency A.It consists of three aspects: firstly,using the method of multivariate statistical analysis,it looks into the tourists' understanding of the brand value,to find the importance of brand construction of International Travel Agency A.Secondly,using the method of qualitative analysis,it studies the current situation of brand construction of international agency A,and analyzes the main problems and challenges of brand construction of International Travel Agency A.Thirdly,using the method of qualitative research and quantitative statistical analysis,it recommends the measures of strengthening the brand construction of International Travel Agency A.The main research findings of this paper are: firstly,it is crucial to improve the core competitiveness of International Travel Agency A through brand construction.Secondly,there are problems and challenges in brand construction.These include the lack of thoughts of brand management and theories of scientific management;paying much attention to price and neglecting quality;there is neither brand logo nor core value;lack of different products and the impact of travel service on line among others.Thirdly,brand construction of International Travel Agency A can come true through the measures of scientific strategy management,the construction of brand culture and talent training etc.The findings of this paper can not only shed light on the brand construction of International Travel Agency A,but also provide reference to the brand construction of other travel agencies.