SH Company's Development Strategy Research

In recent years,Our country adjusts the admittance policy of coal enterprises to,promotes the coal industry to carry out the supply side structural reform,eliminates backward production capacity,coal enterprises have embarked on the road of transformation and upgrading.Under such a national policy and economic environment,coal companies need to focus on their own development strategy.Similar to many coal companies,the existing problems of SH company's strategy management cannot be ignored,it's strategy management difficult adapt to the new requirements of the times.These serious not only influence employees' work enthusiasm,but also hindered the improving of enterprise's production efficiency,so the research on the SH company's strategy management is imminent.The main research contents of this dissertation are follows:Chapter 1 Analyzed domestic and foreign research present situation that related to this paper and reviewed domestic and foreign research present situation.Chapter 2 Analyzed strategy management related theory(including:Porter competition strategy,core competence theory,product life cycle theory),and analyzed strategy management related analysis method(including:PEST analysis method,SWOT analysis method,enterprise five force model analysis method).Chapter 3 introduces the development history and current situation of SH company,analyzes the macro environment of SH company by using PEST analysis tool,analyzes the industry environment of SH company by using five force models,and analyzes several internal core capacity of SH company.Chapter 4 based on the analysis of the internal and external environment of SH company,analyzes the advantages and disadvantages of SH company as well as the opportunities and threats of SH company,and puts forward the development strategy for SH company,and then clarifies the enterprise's phased strategic objectives and priorities.On this basis,put forward the measures to ensure the implementation of SH company strategy management.Chapter 5 summarizes the full text.After researching this paper,this paper puts forward the strategy of business development and development based on core competencies,specifically is:grasp the macro policy opportunity;follow the development trend of the industry,use SH company's core technology advantage to increase the existing business unit under the current coal business market,expand the product business market,increase the company's product applications.The measures proposed in this paper are a useful exploration of coal enterprise strategy management theory,which not only can provide a theoretical basis for the optimization of the strategy management of coal enterprise,but also help the coal enterprises keep sustainable competitiveness.