Culture Creativity Under The Perspective Of Industrial Heritage Tourism Development In The Eastern Suburb Memory Research

At the present stage when urbanization is accelerating development in our country,protection on industrial ruins now becomes a very serious issue in our modern-day society.Chengdu,as a western city of China,it has been trying its best to protect the industrial ruins,based on that model which is called "The 798 Art Zone",Chengdu created their own“Eastern Suburb Memory”,it perfectly made an integration between industrial ruins protection and cultural creative industry development.However,Stand for the development of tourism on industrial ruins to Chengdu,the district “Eastern Suburb Memory”had not achieved such high influence as "The 798 Art Zone" to Beijing,it had became a landmark.To explore the cause of it,the article would like to research”the Eastern Suburb Memory”from the perspective of cultural and creative industry,it will use data studies,field observation and value analysis to systematic analysis and deduction of the relevant issues about”the Eastern Suburb Memory”.It will also combing and classifying to the formation and development of resources in”the Eastern Suburb Memory”,and had conducted value analysis in four basic ways:historical value,social cultural value,scientific value and tourism value,based on the analysis on the present situation of“the Eastern Suburb Memory”,it sums up some primary problems:disconnected from industrial ruins and cultural creative;the lack of interactive product for tourists;over commercialization;the necessary services and facilities arenot well equipped;marketing advantage is not obvious.For these problems,to analysis the principles of resources exploitation of“the Eastern Suburb Memory”from the perspective of cultural and creative industry,it put forward corresponding countermeasures for it:improving the tourism product system;construction of the chain of cultural and creative industries;pay attention to the tourism image marketing;the construction of supporting facilities;to accelerate the development of regional combination;establish perfect talents training system.It will be a good guide to the development in the future.