Research On The Promotion Of Urban Bus Advertising To Wenzhou Tourism Image

Wenzhou has a long history and culture,social and economic development,located in convenient transportation,four seasons pleasant climate,tourism resources are very rich,is a collection of "mountain,river and sea" the perfect integration of China outstanding tourist city,however,Wenzhou,Wenzhou,Wenzhou cultural tourism landscape of the whole body awareness is not high.This paper discusses the feasibility of using Wenzhou bus media to promote the brand image of Wenzhou tourism,and provides a reference and reference for Wenzhou to promote the brand image of urban tourism with the help of bus advertising.The full text is divided into five parts.The first part is the introduction,explains the background,purpose,methods and ideas of this study;the second part reviews the status of the promotion of Wenzhou tourism image;the third part from two aspects of theory and practice to explore the use of the bus advertising promotion feasibility of Wenzhou tourism image,the focus is on the bus of Wenzhou tourism image advertising design and release;the fourth part investigation on the evaluation of bus advertisement of Wenzhou tourism image promotion effect;the fifth part summarizes the tourism image of Wenzhou bus advertising effectiveness and existing problems,explore the way of optimization of Wenzhou tourism image promotion bus ads,and looks forward to the future research.We believe that the use of bus advertising to promote Wenzhou's tourism image is entirely feasible.Because of the promotion of tourism image has a wide coverage,strong impact on the screen,good continuity,low input costs.However,in the course of practice,the bus travel advertising in Wenzhou showed unreasonable advertising settings,the limitations of the expression of the screen,the quality of the release is not stable,difficult to assess the effectiveness of monitoring,lack of innovation and interaction issues.In this regard,the relevant enterprises and government departments can take the following coping coping strategies:strengthening environment design and overall coordination,the importance of tourism image advertising public property,sound media effect monitoring and evaluation mechanism,try to bus scene mobile Internet application,construction enterprises were pushing win-win new mode of cooperation.