Perception On Urban Tourism Image

Urban tourism image is the soul of urban tourism development, it will greatly influence tourist's purchase decision. It's an important tool of competitive advantage in the formation of urban tourism market, and also is the key factor for urban tourism marketing tactics to implement effectively.During tourism activities, tourists pay time, money and energy in exchange for heterogeneous space moving, places to use, landscape aesthetic and cultural experience. However, tourism experience has the character of Non-local and Short-stay, which leads to the narrow scope of regional activities and part-aware of urban tourism image. Scientifically reveals the mode and rule of urban tourism image perception, is the foundation and technical premise for city to choose tourism image strategy and marketing model. Thus, the perception of urban tourism image, which as the bridge and link between urban tourism development and tourists traveling experience, becomes more and more important.The research ideas are: first of all, the paper generalizes the study context and content of urban tourism image home and abroad clearly, this paper also gives an overall review which based on comparative analysis to draw useful lessons for this study. Then, the paper defines the basic and core concepts for the perception of urban tourism image, and use geography, sociology and psychology theory as the research base. Finally, the paper draws the research ideas and technology lines. Secondly, based on the empirical inductive and deductive reasoning, the paper tries to clarify the influencing factors of urban tourism image, and makes effort to analysis the mechanism for perception of urban tourism image. Through in-depth reveal for the process and interaction of the operating rules and principles which exists in the environment conditions of human-field and host-guest, the paper tries to clarify the universal and necessary link lies in the process of urban tourism image perception. Then, the paper takes Zhengzhou, Kaifeng and Luoyang as study area, and implements the social investigation as the main form of questionnaire and interviews, and makes a comparative analysis for the perception difference which combines the survey results, Finally, the paper puts forward the personality measures and common measures for the promotion of urban tourism image under the policy background and the practical of three cities. Finally, the paper gives a conclusion and summary of this research, and pointes out the lack of this paper and the direction of future further study. The main conclusions can be summarized as follows:(1)The factors which influences and constraints for the perception of urban tourism image are tourists, tourism destination, information and environment.(2) The mechanism for the perception of urban tourism image is complex, its power come from the push and pull factors, its angle includes time - space - psychological dimension, its model, level and feature shows that the perception of urban tourism image has distinctive characteristics of social psychology.(3) The promotion of urban tourism image depends on the interaction and upgrade of multi-level.The main innovations are:(1)The definition of the concept for the perception of urban tourism image and the case study of the typical area as Zhengzhou, Kaifeng, Luoyang ,which will further enrich and improve the theory of urban tourism image. (2)The influencing factors , power, mode and mechanism of process and mechanism for the perception of urban tourism image is processed with a new perspective;(3)The understanding of the promotion for the perception of urban tourism image is deepened. This dissertation consists of eight chapters:The first chapter is the introduction. It introduces the research background and research significance; describes area selected based on empirical case; notes the source of the data used in the paper and technical line of writing; clarifies the research objectives, research methods, technical methods and main contents.The second chapter is the review of tourism image. Based on the generalization of the main contents of tourism image study in China and other countries, the paper makes a comparative analysis from the definition, research angle, research methods, research results, and then makes some views and opinions which have been made on research of the Study.The third chapter is conceptual definition and theoretical basis. In this chapter, the paper defines the meaning of urban tourism image perception, constructs the conceptual system for the study on perception of urban tourism image, and represents the theoretical basis for the perception of urban tourism image.The fourth chapter is the influencing factors for the perception of urban tourism image. In this chapter, the paper analysis the factors which influence the formation and development of urban tourism image, these factors include tourists, tourism destination, information and environment. The paper also analyzes the interaction between these factors and their correlation to attitude.The fifth chapter is the mechanism for the perception of urban tourism image. In this chapter, the paper intents to reveal the internal work ways and interaction of the operating rules which work under the environmental conditions of human-field and host-guest, the mechanism can be divided into five aspects, power, dimension, mode, level and feature.The sixth chapter is the promotion of urban tourism image. In this chapter, the paper constructs the theoretical framework for the promotion from three levels, which are basis, principle and content.The seventh chapter is the empirical research for the perception of urban tourism image. In this chapter, the paper uses the theoretical analysis results of preceding chapters, combined with the situation of Zhengzhou, Kaifeng and Luoyang city, expands the contents from survey, contrast and promotion.The eighth chapter is the conclusion and outlook. In this chapter, the paper describes the main research findings and innovations, points out the shortcomings and the direction of future further study of this paper.