Research On The Advertising Language Of Urban Image In China

Language is a social and cultural phenomenon that develops with the development of society.Language contains the corresponding culture,which is reflected in the corresponding language,and culture is the product of psychology.Therefore,language,culture and the corresponding psychology are interwoven,foiling and mapping each other.Slogan slogan is the advertising language,the image of the city was a city reflect the image of the advertising language,represents the spirit of a city's cultural temperament,so the slogan of city image and the social culture,the cultural psychology has a corresponding relationship,a city's image advertising language can reflect the social culture of the city and the corresponding cultural psychology.From the perspective of social and cultural psychology,the urban image advertising language has a certain spatial display and research value,this topic is also discussed and analyzed from this perspective.Urban image advertising slogans can be seen everywhere in daily life,not only in newspapers,magazines,television and other traditional media,but also in building electronic displays,the Internet,mobile phones and other new media carriers.As one of the important tools of city publicity,the slogan of city image is not only an important means to improve the overall image of the city,but also an effective choice to improve the visibility and competitiveness of the city.Through the collection,statistics and analysis of China's urban image advertising language,a total of 346 valid language materials of 180 cities were obtained,among which 50 are the advertising language of provinces,without the focus of analysis.Therefore,the basic sample studied in this paper is 296 urban image advertising language.The research in this paper is divided into six parts: firstly,the background of the research topic,the research summary,the source of relevant language materials and the research method,the significance of the topic selection and the innovation of the urban image advertising language are explained in detail.Secondly,the paper expounds the three core concepts involved in the article,which are urban image advertising language,social culture and social psychology.Thirdly,city image advertising language corpus of collected more detailed content analysis,including data statistical procedures,sample selection,the basic condition of the slogan to comb and AD data analysis,etc.,the slogan of collected data analysis,firstcarries on the analysis from the geographical distribution,secondly,based on the natural environment landscape,history,culture and other types were analyzed.Fourthly,the advertising language of urban image is analyzed from two aspects of social and cultural connotation and cultural psychology.From the aspect of social culture,the advertising language is elaborated from six aspects of history,nationality,regional customs and habits,new era popular culture,social and cultural life and natural geographical environment.In terms of cultural psychology,this paper analyzes the psychology of the three main bodies involved in advertising language,including the government agencies,target audiences and the creators of advertising language.Fifth,from the perspective of social and cultural psychology,this paper analyzes the problems of the three main bodies involved in the urban image advertising language,and proposes solutions to the existing problems.Finally,the main content of the paper is summarized,and according to the shortcomings of the current research,put forward the city image advertising language further research ideas.he thesis conducts a detailed content analysis of the collected corpus of urban image advertising language,including data statistical steps,sample selection,basic information combing of advertising language and data analysis of advertising language.When analyzing the collected advertising slogan data,it first analyzes the geographical distribution,and then analyzes the natural environment,history,culture and other types.Fourthly,the advertising language of urban image is analyzed from two aspects of social and cultural connotation and social psychology.From the aspect of social culture,the six aspects of history,nationality,regional customs and habits,new era popular culture,social and cultural life and natural geographical environment are elaborated.In terms of social psychology,this paper analyzes the psychology of the three main bodies involved in the slogan,namely,the government agencies,the target audience and the creators of the slogan.Fifth,from the perspective of social and cultural psychology,this paper analyzes the problems of the three main bodies involved in the urban image advertising language,and proposes solutions to the existing problems.Finally,the main content of the paper is summarized,and according to the shortcomings of the current research,put forward the city image advertising language further research ideas.