Research On The Improvement Of Marketing Strategy Of NY Bank’s Corporate Business

With the deepening of reform and opening-up,China’s banking industry has gained rapid development;but in recent years,along with the effects of total base ofChina’s economy and the rise of the global financial crisis,China’s economy has shifted from rapid growth in high growth new normal development,including the banking industry in all walks of life are affected by different the degree of at the same time because of the rapid development of economic globalization,some foreign banks have higher levels of marketing and management of foreign countries also landed in China market,making China’s financial markets are facing a more complex operating environment.Therefore,the commercial banks to survive in such fierce competition in addition to the need to adjust the management idea of the bank,to promote the strategic transformation,also need to constantly improve their marketing and management level.In the market competition environment,the quality of the company’s marketing strategy is closely related to the asset quality and operating results of commercial banks.At present,facing the increasing national supervision level and economic weakness in the social reality,the bank also in how the environment determine its own marketing strategy,how to carry out the business better sales is a very important and meaningful topic.Through the study of the marketing experience of the excellent banking business,the marketing level of the enterprise can be improved very quickly,so as to increase the profit of the enterprise.In this paper,as a case to discuss how China’s economic development a reasonable choice under the new normal marketing strategy with the NY bank,implementation of integrated,through the Bank of the new normal differentiation,investment banks and international marketing strategy for the development of enterprises has a very good role in promoting.This paper is divided into six parts:the first part,the research background and significance of banking marketing,review the findings of the research on bank business marketing academia,defines the main concepts involved in the paper.The second part briefly introduces the theoretical concept of commercial bank marketing,and lays a theoretical foundation for the implementation of the marketing strategy.The third part,based on the concept of marketing,points out the current situation of commercial bank’s marketing,points out some disadvantages and analyzes the reasons.The fourth part,select the NY bank as a case,the bank pointed out that the company’s business marketing and development strategy,and from the four aspects of the business itself,pricing,channel and promotion to discuss.In the fifth part,this essay points out the existing problems for NY Bank.In the sixth part,he author puts forward the adjustment direction of thebank in the marketing strategy of the company,in order-to carry out the marketing strategy of these companies.