Research On The Development Strategy Of Zijin Rural Commercial Bank Under The New Economic Normal

In December 10,2013,Chairman XiJinping first proposed the "new normal" in the central economic work conference.Thereafter,Chairman XiJinping elaborate on connotation of "new normal" in important speeches repeatly,and pointed out that the"new normal" has three main features:one is from economic growth into rapid growth;second is constantly upgrading the economic structure,tertiary industry and consumer demand has gradually become the main body,the gap between urban and rural areas gradually reduce the proportion of residents’ income rises,the fruits of development to benefit more people;third is that investment driven to innovation driven from the elements.In the" new normal" situation,how to make Zijin Rural Commercial Bank development strategy,improve competitiveness,make full use of the limited resources,to actively respond to internal and external environment changes,to create greater efficiency,become challenges and direction that Zijin Rural Commercial Bank need to face.In this paper,by using a number of management theories,under the background of the new normal in the current economy,combining with the detailed analysis of the development of the internal and external environment,help the Zijin Rural Commercial Bank to formulate appropriate development strategy,and put forward to ensure the strategy implementation and the measures that should take.This article first established in the first chapter analyses the Zijin Rural Commercial Bank background,analysis the present development of Zijin Rural commercial bank,this paper demonstrates the practical significance of the conclusion are given,and then describe in detail the Zijin Rural Commercial Banks operating conditions,market conditions,management status;In the second chapter,by carefully analyzing the Zijin Rural Commercial Bank operations,market conditions,management status,compare with the large commercial Banks,found its advantages and disadvantages,and points out the necessity of Zijin Rural Commercial Bank develop strategy.Again in the third chapter in this paper,combining with the economic impact of the new normal,analysis of the new financial environment change under normal situation,financial development trends and financial regulation,it is concluded that the Zijin Rural Commercial Banks development on the impact of the external environment change.In the fourth chapter in this paper,in view of the Zijin Rural Commercial Bank’s internal and external environment of SWOT analysis,know the Zijin Rural Commercial Bank detail,finally through the analysis of the development strategy of formulated the corresponding matrix.In the fifth chapter in this paper,in order to draw a detailed strategy content,and strengthen the implementation of the strategy,study the development strategy policy.Finally,in the sixth chapter,in order to ensure that the the effective implementation of the Zijin Rural commercial bank development strategy,put forward in order to ensure the smooth implementation of the strategic need to take various measures.This paper hopes through the logical sequence according to the above,combined with Zijin Rural Commercial Bank internal and external environment and the advantages and disadvantages of its own,formulate appropriate development strategy and security strategy effective implementation of a series of security measures,to help it realize sustainable development.