Study On The Value Evaluation Of Internet E-commerce Enterprises

The development of Internet e-commerce began in the 1990 s,through more than 20 years of development,Internet e-commerce has been closely integrated with the economic industry together,and penetrated into all areas of social economy,it is playing an increasingly important role in promoting economic growth.In recent years,the development of the Internet e-commerce industry is more rapid,e-commerce enterprises' IPO,mergers and acquisitions continue to increase.How to determine and enhance the value of Internet e-commerce enterprises has become a concern for investors and business managers.Combined with the background of this era,this paper takes the Internet e-commerce enterprises as object,to study its business value and development potential.Firstly,this paper analyzes and summarizes the definition and classification of Internet e-commerce enterprises.According to the business model,this paper analyzes the operation mode and profit model of the existing Internet e-commerce enterprises,and lists the ways and commonalities of different types of e-commerce enterprises to realize their income and summarizes the factors that influence the development potential and the enterprise value of the Internet e-commerce enterprises from the macro and micro angles.Based on the characteristics of the Internet e-commerce enterprises,this paper analyzes the limitations of the existing four kinds of mainstream enterprises' value evaluation methods in the evaluation of the value of Internet e-commerce enterprises.And puts forward a kind of method that take the traditional evaluation methods as the basis,considering the development potential of Internet e-commerce enterprises as a revision.Basing on the impact of Internet e-commerce enterprise development potential and enterprise value,this paper chooses to use the DCF model to evaluate the value of Internet e-commerce enterprises.The characteristics of the system are it considers the factors that affect the development potential of the Internet e-commerce enterprises as an indicator,and to calculate the Internet e-commerce enterprise value correction coefficient through the level of the Internet e-commerce enterprise development potential impact index system.The evaluation method is used to calculate the weight of the index.Through the collected enterprise index data,the enterprise value correction coefficient can be calculated by combining the weights.Then,the model of the Internet electricity business enterprise value evaluation,the application steps and the determination of the relevant parameters are analyzed in detail at the end of this paper;this assessment is applied to specific cases.The Newegg Inc is used as a case to evaluate the value of Newegg's business,and the comparison between the case analysis and the M & A price is used to verify the applicability of the new assessment method in the evaluation of Internet enterprise value.