Business Model Of Individual Operators On E-commerce Platform C2C

Back in the early stages of commercialization, the Internet had become the sale of goods and services provided by new channels, many people argue that the traditional retail model will be gradually phased out, will be gradually replaced by the Internet model.Online retailing is through the Internet or other electronic channels, for individual or family needs or sell goods or provide services. After 2000, though the Internet bubble burst to Internet companies result in a fatal blow, but did not stop the development of online retail. Wide variety of online retail, huge sales, which gave birth to eBay, Amazon and other famous C2C network platform of the birth and development. C2C e-commerce in China in recent years with the continuous development of China's online retail groups and size of the market has to be ignored.This article will use the theory with practical ways to the country's largest Taobao C2C e-commerce platform as the basis, first of all, C2C e-commerce platform on this stage the operator's profit model of individual research and study. From the network operators to offer the choice of goods, product marketing and marketing, customer service, and several other important aspects of in-depth analysis, and network operators to offer content through the study of similar Taobao C2C business model, the net profits on how to shop At this stage, network marketing What are the advantages and disadvantages. For example:Since a large number of users, making C2C market, potential customers, developing strong user space, and with the development of Internet technology, relying C2C platform in the trading volume will continue high growth, market size will continue to expandopportunities are even greater; compared with the traditional market, c2c network platform can effectively save the cost of network operators, which is mainly reflected in:Network communication between business and consumer costs, network operators the cost of the display of goods, online stores rental costs, net of depreciation costs of business such as commodity stocks; the same time, C2C business models are still not mature and standardized, and relevant policies and regulations of the sub-lagged, leading to the credibility of the seller and buyer satisfaction is still restricting their development and operators important factor in profitability, other, online shopping market must be accompanied by further growth of competition between operators, again the viability of the operators put forward higher requirements. Secondly, with the development of network technology, policies and regulations, and consumer Internet users increased security awareness concept and inevitably bring about a new profit model and the birth of emerging markets, individual Taobao business model innovation will lead to a redistribution of market share, Therefore, this article will appear in the future may be a new profit model of individual operators and the corresponding profit space described in the hope of the current C2C platform, the operator engaged in business activities have implications, at the same time hoping to prepare the C2C platform Internet users start their help.