New Prodauct Development Process Reengineering Of SQL Co.,Ltd.

SQL is one engineering machinery manufacturer.Its products include Wheel Loader,Bulldozer,Motor Grader.In the early of 21th century,SQL has become a wholly owned subsidiary of C company which locates in U.S.After this,SQL introduces some advanced management models of C company,like 6 Sigma,CPS,new product development gateway management etc.Leveraging C company’s technical advantage,SQL design capability,manufacturing technology capacity,product quality have witnessed a great development.SQL is positioning to compete with China domestic medium industry manufacturers,and its products are mainly sold to domestic market and developing countries.This requires SQL to understand market demand precisely and deliver new product rapidly.However,SQL uses its mother company new product development process,and results in long research and development circle at a high cost,which make SQL fall behind its competitors.Referring mother company’s advanced new product research and development management process,this paper tries to reconstruct new product research and development process for SQL medium product by setting up a whole set of new product research and development process which will be suitable for SQL’s situation.The new process aims to shorten product development circle,save resources,reduce research cost and set up standard project management process to manage the whole product life cycle,so that customer demand can be well fulfilled with great company competition capability improvement as well.Firstly,by analyzing new product development management theory and methods,business process reengineering methods,customized new product development project gateway management has been decided to be used as actual technical methods for SQL new product development.Secondly,considering wheel loader industry features,development trends,and SQL product strategy,taking SQL wheel loader development project as an example,every key link of the product development process has been deeply analyzed and evaluated.Business Process Reconstruction theory and new product management method has been used on new product introduction,voice of customer input,go to market plan,aftermarket development,and process management etc to develop a more suitable process for new product development in SQL.Thirdly,customers have different and unique requirement,they expect to enjoy more professional and speed service,and this would be the first buying criteria.By new product development reengineering,SQL integrates prodcut go-to-market plan and aftermarket development into new product development process,design the product training,parts stock and supply,service training and aftermarket development.It is important to ensure that dealers and customer understand SQL new product benefits and take SQL product as preferred purchasing ceteria.At last,taking SQL heavy duty wheel loader development project as an example,this paper illustrates the execution of new product development reconstruction process and makes evaluation on research and development circle,product development cost and quality etc..In a word,new product development project gateway management is the base of SQL new product development process reconstruction and it plays an important role during the process reconstruction.It can help to shorten product development circle,reduce research cost,lower development risk and improve product quality and to make sure customers’ demands are well fulfilled and company’s core competition capability is improved.