Research On The Lh-zd Company Development Strategy

At present,with the development of information technology,portable intelligent terminal penetration rate is getting higher and higher,the rapid development of smart phone market.China's smart phone usage is high,the consumer market is huge,and smart phone consumer demand is still growing rapidly.In the 3G network era,China Mobile because there is no way to enhance the information network capabilities,missed the development of 3G communications a good time.And based on the continuous development of 4G technology in the world,China Mobile summed up the experience and lessons of the 3G era,ahead of time to prepare,and vigorously enhance the information network capabilities,the real China Mobile 4G era.ZD company for China Mobile 4G network to provide terminal services,taking into account the terminal sales industry on the basis of the situation,closely follow the development of telecom operators,the development prospects are better.This paper analyzes the actual situation of ZD company's current production,operation and sales,analyzes the advantages,disadvantages,opportunities and threats of ZD company development,and analyzes the macro environment of ZD company's policy environment,economic environment and market environment.ZD companies face the competitive environment and their own development of competitive advantage and shortcomings,and in the big market environment to develop the strategic positioning of enterprises,and ultimately for the development of enterprises to develop a reasonable business strategy,and refined to the company strategy,competitive strategy,Strategic three levels,and for the specific implementation of the strategy put forward some opinions and suggestions.