YT Express Company's Market Development Strategy Research

The twenty-first century,our express industry ushered in the explosive growth,and promotes China's rapid economic development and social progress faster.YT express company as China's outstanding national brand,made tough in 2000,after sixteen years of development,has become a large domestic private express delivery industry,and has been among the forefront of China's express delivery companies.With the business development strategy and some of the classic theory of strategic analysis tools,under certain methodology guidance,we can see that the internal and external environment YT courier companies face more complex,but overall,the opportunities outweigh the challenges,especially the e-commerce industry has risen to China's economic development pillar industry and core industries for YT courier company's development strategy provides a strong support.Combined with the advantages YT courier company's current internal operations,competitor's inferior status,as well as development of the industry,YT Courier Company's development strategy must be adjusted along with the change.According to the environmental analysis of the market and its own resources,the ability to analyze,YT ST courier companies to implement strategies through capacity building and resource gathering,to become a professional third party logistics supply chain solutions provider,dedicated to provide storage for the e-commerce industry,fine processing and distribution management one-stop service,to create "YT express-Chinese people express" do respectable century enterprise,creating an international influence express brand.According YT courier company's development goals and market positioning,corporate strategy layer,to adhere to growth strategy,based on Ali incoming,actively backdoor listing;strategic operational level,to implement differentiation strategy,which is reflected in the value-added services differentiation,to provide differentiated services by target market segments,continue to promote the steady expansion of service coverage;in functional strategies,we should focus on promoting the brand strategy,marketing strategy,product strategy,talent strategy.Meanwhile,in order to ensure the realization YT courier company's development strategy,it must be through the establishment of scientific management and control of the organization,to build industry-leading information network,relying on external resources,bigger and stronger vision and promote industry standardization strategy execution and leading role,deeply rooted and employees to create value and other measures to promote corporate culture,thus creating a YT courier company strategic objectives,strategic planning,specific measures for coordinated development of all-round system,and promote YT courier company at a higher level of sustainable development.