Study On Fast Freight And Logistics Of New National Express

With the fast progress of Chinese economy and the entry into WTO, there is a growing demand for the Industry. As a result, the competitions in this field of fast freight and logistics are more and more furious. Therefore, in Chinese market, how to compete against the rivals and make self-development has becorne the most crucial problem among those traditional'road transportation enterprises. Moreover, as the tendency of the modern logistics development, the Third Party Logistics (TPL) has been paid close attention by our government society and enterprises because of its outstanding characters and advantages.This thesis researches into the development of fast freight and logistics of New National Express Transport Group Co. Ltd (NNE). At the beginning, the essay chiefly introduces the company. Then it investigates the present conditions and exterior environment thoroughly by using the theory of Five Competitive Powers. Following a careful evaluation on the company's opportunities and competitions after the entry into WTO, the essay examines its interior environment, operating quality and obstacle factors. Furthermore, the potential opportunities, challenges, advantages and disadvantages are listed and analyzed with the help of SWOT theory.Next, according to the above analysis, the essay suggests that the company should turn into TPL enterprise. As far as the present situation and the orientation of logistics market are concerned, the essay evaluates the feasibility and necessity and five transformation pattern of NNE fast freight and logistics.Finally, the essay set's down the development strategy programming. According to the principle and guidance thoughts of this, the achievements of four aims are plot out three phases and two boards. In the end it present implementary outlines and measures of the programming to assure the great development of NNE fast freight and logistics with the academic and technical supports are provided.